# Joe Aylesbury

> Joe Aylesbury is Head of Technical SEO at Digitas UK in London, with 15+ years of experience in technical SEO, site migrations, Core Web Vitals, structured data and LLM optimisation (AEO and GEO). He works with enterprise brands such as Volvo Cars, Formula 1, Haleon, H&M and Nissan, and with local businesses.

## Key facts

- Current role: Head of Technical SEO, Digitas UK (August 2021 to present)
- Previous roles: Technical SEO Lead, Digitas UK (2016 to 2021); Senior Technical SEO Manager, DigitasLBi (2014 to 2016); Technical SEO, SEOptimise, now White.net (2012 to 2013)
- Location: London, UK. Works remotely with teams worldwide.
- Education: BSc, University of Westminster (2007)
- Clients have included: Volvo Cars, Formula 1, Haleon, H&M, Nissan, Rakuten, Greystar, AstraZeneca, GSK, plus many local businesses
- Results: about 20% faster page loads for Volvo after a large-scale duplicate page clean-up; +15% organic traffic for H&M through mobile-first indexing work; led a team of 10 technical SEO specialists
- LinkedIn: https://www.linkedin.com/in/jaylesbury/
- Contact: joe.aylesbury@gmail.com

## 5-step LLM optimisation process

1. **PageSpeed and Core Web Vitals**: Fast, stable pages that load fully for people and AI crawlers.
2. **Web platform accessibility**: Make sure AI crawlers are allowed in and can read every page: crawler access rules, bot protection settings, server-rendered HTML and accessible markup.
3. **Content structure**: Clear headings, direct answers, lists and tables so AI models can lift accurate passages.
4. **Structured data**: JSON-LD schema with every required and recommended field filled in.
5. **Feeds**: Product, merchant, news and sitemap feeds that keep AI platforms supplied with fresh, correct information.

## Local business work

Joe has worked on many local business websites, finding the cause of site issues and giving practical fixes. Common problems he solves:

- **Not showing up nearby**: Google Business Profile, local schema and consistent name, address and phone details.
- **Slow or broken websites**: Diagnosis of hosting, plugin, image and template problems, with prioritised fixes.
- **Traffic lost after a redesign**: Find missing pages and rankings, add the right redirects and get them back into Google.
- **Pages missing from Google**: Find and fix the reasons Google is skipping pages.
- **Looking plain in search results**: LocalBusiness, product, review and FAQ schema so search engines and AI tools show the right details.
- **Hard to use on a phone**: Fix mobile layout and speed issues that make visitors leave.

## Services

- **Technical audits and site architecture**: Find what stops search engines crawling and indexing a site, then prioritise fixes by impact and effort.
- **Site migrations and replatforms**: Protect rankings through CMS moves, domain changes and redesigns with redirect mapping, go-live checklists and launch monitoring.
- **Core Web Vitals and performance**: Component-level INP audits and practical speed fixes developers can ship.
- **AI search visibility (AEO and GEO)**: Structure content and entities so answer engines and AI platforms can find, trust and cite a brand.
- **Structured data**: Schema strategy, templates and validation at scale.
- **International SEO**: Market and language setups with hreflang across many countries.
- **Local business SEO**: Local search visibility, site speed fixes and recovery after redesigns for local businesses.

## Pages

- [Home](https://www.joeaylesbury.co.uk/): overview, services and the 5-step LLM optimisation process
- [Enterprise experience](https://www.joeaylesbury.co.uk/enterprise-seo.html): full career history with enterprise brands, skills and education
- [Local business SEO](https://www.joeaylesbury.co.uk/local-business-seo.html): how Joe helps local and small businesses, common problems fixed, working process and FAQs
- [Contact](https://www.joeaylesbury.co.uk/contact.html): how to get in touch