crawl & index
Technical audits and site architecture
Find what stops search engines crawling and indexing your site, then prioritise the fixes by impact and effort.
Technical SEO · London · 15+ years
I make large websites easy for search engines and AI to read.
I'm Joe Aylesbury, Head of Technical SEO at Digitas UK. I help enterprise brands and local businesses get crawled, rendered, indexed and cited, from Google's results to ChatGPT and Gemini answers.
Joe Aylesburyhttps://www.joeaylesbury.co.uk
Migrations, Core Web Vitals, structured data and AI visibility for brands like Volvo, Formula 1 and Haleon. 15+ years of enterprise technical SEO.
Experience
Digitas and SEOptimise, since 2012
Contact
Remote, London based
15+years in enterprise technical SEO
~20%faster page loads for Volvo after a large-scale duplicate page clean-up
+15%organic traffic for H&M through mobile-first indexing work
10technical SEO specialists led across London and Edinburgh
What I do
Technical SEO services
301 → 200
Site migrations and replatforms
Protect rankings through CMS moves, domain changes and redesigns with redirect mapping, go-live checklists and launch monitoring.
LCP · INP · CLS
Core Web Vitals and performance
Component-level INP audits and practical speed fixes that developers can ship, not just a list of scores.
llms & answers
AI search visibility (AEO and GEO)
Structure content and entities so answer engines and AI platforms can find, trust and cite your brand in generated answers.
schema.org
Structured data
Schema strategy, templates and validation at scale, so rich results and knowledge panels show the right facts.
hreflang
International SEO
Market and language setups that send each user to the right local site, across dozens of countries.
LLM optimisation
My 5-step process for AI platform visibility
I have one of the most extensive track records in LLM optimisation. I use the same five steps to get brands found, understood and cited by ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overviews.
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PageSpeed and Core Web Vitals
Fast, stable pages that load fully for people and for AI crawlers, many of which give up on slow pages or skip JavaScript.
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Web platform accessibility
Make sure AI crawlers are allowed in and can read every page: crawler access rules, bot protection settings, server-rendered HTML and accessible markup.
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Content structure
Clear headings, direct answers, lists and tables, so AI models can lift accurate passages about your brand.
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Structured data
JSON-LD schema with every required and recommended field filled in, so platforms know exactly who you are, what you offer and where.
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Feeds
Product, merchant, news and sitemap feeds that keep AI platforms supplied with fresh, correct information.
Where I've worked
Brands and sectors
I've led technical SEO for global brands in automotive, retail and e-commerce, finance, pharma, property and travel. Clients have included:
Not just enterprise
SEO for local businesses
Alongside global brands, I've worked on many local business websites. I find the real cause of a site's problems and give owners practical fixes that a small team can actually keep up.
local search
Not showing up nearby
Google Business Profile, local schema and consistent name, address and phone details, so you appear when people search close by.
speed & fixes
Slow or broken websites
Clear diagnosis of hosting, plugin, image and template problems, with fixes listed in the order that matters most.
redirects
Traffic lost after a redesign
Find the pages and rankings that went missing, put the right redirects in place and get them back into Google.
Planning a migration or losing visibility?
Tell me what's changing and I'll tell you where the SEO risk sits.
Get in touch