My experience

Over 15 years in technical SEO, starting at SEOptimise in Oxfordshire and then at Digitas in London. I lead the technical SEO team, run global accounts and still do hands-on delivery for clients alongside mentoring the team.

1. Aug 2021 to presentLondon

   Head of Technical SEO

   Digitas UK

   • Lead the technical SEO team and oversee global accounts, working closely with Digitas India.
   • Set SEO strategy for clients including Volvo Cars, Formula 1, Haleon, H&M, Greystar and brands in travel and finance.
   • Led a large-scale duplicate page reduction for Volvo that cut page load times by about 20%.
   • Built a component-level Interaction to Next Paint (INP) audit process.
   • Introduced automation for SEO scorecard reporting.
   • Alongside enterprise work, advise local businesses on their websites, finding the cause of site issues and giving practical fixes.
   • Lead answer engine optimisation (AEO) work, helping brands appear in AI Overviews, ChatGPT, Gemini and Perplexity answers.
   • Created a 5-step LLM optimisation process covering PageSpeed and Core Web Vitals, web platform accessibility, content structure, structured data and feeds.
   • Built an AEO maturity scoring process that benchmarks client pages against competitors for AI visibility.
   • Structure content, schema and entities so generative search platforms can understand and cite client brands.
2. Jun 2016 to Aug 2021London

   Technical SEO Lead

   Digitas UK

   • Led a team of 10 technical SEO specialists across London and Edinburgh.
   • Delivered migrations, technical audits and mobile optimisation for Rakuten, H&M and Nissan.
   • Grew H&M organic traffic by 15% through mobile-first indexing work.
   • Ran technical audits for pharmaceutical clients AstraZeneca and GSK.
   • Took part in Progressive Web App and AMP sessions with Google and ran early Core Web Vitals audits.
3. May 2014 to Jun 2016London

   Senior Technical SEO Manager

   DigitasLBi

   • Provided technical SEO consultancy on in-house website builds, across agile and waterfall projects.
   • Led SEO input into design and build, including SEO-friendly wireframes.
   • Worked with UX teams to balance search visibility with user engagement.
4. Aug 2012 to Jul 2013Greater Oxford Area

   Technical SEO

   SEOptimise (now White.net)

   • Delivered technical SEO for agency clients, with a focus on making audits and fixes faster and more efficient.
   • Ran website audits and e-commerce SEO, drawing on a background in web development and design.
   • Kept clients ahead of Google algorithm updates and new web standards such as HTML5 and CSS3.
   • Part of the team when SEOptimise made the Deloitte UK Technology Fast 50 in 2012. The agency was also listed on the Recommended Agency Register (RAR).