audit
Technical SEO audits
Crawl, render and index analysis across templates, markets and platforms. Findings are scored by traffic impact and development effort, so you know what to fix first.
Enterprise SEO
Technical SEO for enterprise websites
Large websites break in ways small ones don't. Thousands of templates, several platforms, dozens of markets and release cycles you don't control. I work directly with in-house teams and agencies to find the issues costing the most traffic, then get them fixed through the delivery process you already use. You get me, start to finish, with no account managers or handovers.
~20%faster page loads for Volvo Cars after removing duplicate pages at scale
+15%organic traffic for H&M from mobile-first indexing work
10technical SEO specialists led across two UK offices
15+years working on enterprise and global websites
What I deliver
Audits, playbooks and hands-on support
Every piece of work ends in something your teams can act on: a prioritised backlog, a standard to build against, or a fix that has shipped.
playbook
SEO playbooks and standards
Written rules your developers, content teams and agencies can follow without me in the room: template standards, migration playbooks, schema guidelines and release checklists.
301 → 200
Migrations and replatforms
SEO requirements from scoping to go-live for CMS moves such as AEM to Contentful or Drupal to a headless stack. Redirect mapping, launch checklists and post-launch monitoring.
LCP · INP · CLS
Core Web Vitals programmes
Component-level performance audits that point to the exact template, script or asset slowing pages down, with fixes framed for engineering teams.
schema.org
Structured data governance
A schema inventory, a target model and JSON-LD templates with every required and recommended field, rolled out and validated across markets.
bots & llms
Crawl access and AI visibility
Crawl budget, bot management and CDN rules that let search engines and AI crawlers in, plus AEO and GEO programmes to get your brand cited in AI answers.
Ways of working
I work inside your tools and your process
SEO only helps once it ships. I join your existing workflow myself instead of sending a PDF and walking away.
- JiraUser stories with acceptance criteria, ready for sprint planning
- Azure DevOpsWork items and boards for teams on the Microsoft stack
- Git projectsGitHub and GitLab issues, and SEO review of pull requests before release
- Monday.comRoadmaps and task boards for marketing and content teams
- Microsoft TeamsStand-ups, sprint ceremonies and quick questions with developers
Getting started
How an enterprise engagement runs
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Discover
Agree goals, markets and platforms, and get access to analytics, Search Console, crawl data and your ticketing tool.
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Audit
Find the technical issues holding back visibility in search and AI platforms, and size each one.
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Plan
Turn findings into a prioritised backlog and a playbook your teams can build against.
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Deliver and measure
Support developers through each release, check fixes in production and report the impact.
Sectors
Brands I've worked on
Over my career I've worked on websites in automotive, motorsport, consumer health, pharma, retail and e-commerce, property, finance and travel. Brands include:
AI search
LLM optimisation at enterprise scale
On big sites, AI visibility problems are usually platform problems: bot rules that block AI crawlers, JavaScript that hides content, schema that differs between markets, and feeds that go stale. My 5-step LLM optimisation process works through each of these in order, across every template and market.
Questions
Enterprise SEO questions
Can you work alongside our agency or in-house team?
Yes. As an independent consultant I slot in alongside marketing, product and engineering teams, and alongside any agencies you already use.
Do you work with our developers directly?
Yes. I write tickets in your tool, join sprint calls on Microsoft Teams and review pull requests, so requirements are clear before code is written.
Can you help with a migration that's already under way?
Yes. I can review your redirect plan, launch checklist and staging site at any point, and focus on the risks that are still open.
What do we get at the end of an audit?
A prioritised list of issues with the impact, effort and owner for each, plus tickets ready to go into your backlog.
Planning a migration or losing visibility?
Tell me what's changing and I'll tell you where the SEO risk sits.
Get in touch