Local and small business SEO

Local SEO in London, Essex and Oxfordshire

I help local businesses get found by nearby customers on Google, on maps and in AI answers. I've worked on many local business websites, getting to the root of their site problems and giving owners fixes that make a real difference.

Areas I cover

Based in London, working across the South East

I meet clients face to face across these areas, or on Microsoft Teams if that's easier. I also work remotely with businesses anywhere in the UK.

Who I help

Local and small businesses

If your customers search for you by area, such as "plumber in Chelmsford" or "dentist near me", your website and Google Business Profile have to work together. I work with businesses such as:

  • Trades and home services
  • Shops and online stores
  • Restaurants, cafes and pubs
  • Health and beauty clinics
  • Professional services
  • Gyms and studios

What I fix

Common local website problems

map pack

Not showing up nearby

Google Business Profile set-up, local schema and the same name, address and phone number everywhere, so you appear in the map results.

speed

Slow or broken website

Hosting, plugin, image and theme problems found and fixed, so pages load quickly on a phone signal.

redirects

Traffic lost after a redesign

Find the pages and rankings that went missing, put the right redirects in place and get them back into Google.

indexing

Pages missing from Google

Find out why Google is skipping pages, from settings that block it to thin or duplicate content, and fix the cause.

area pages

No pages for the areas you serve

Useful pages for each town or borough you cover, written for customers first, so you can rank beyond your own postcode.

ai answers

Missing from AI recommendations

Clear opening hours, services, prices and reviews in a form ChatGPT, Gemini and Google's AI Overviews can read and repeat.

What you get

Clear deliverables, sized for a small business

Website health check

A full technical audit of your site, written in plain English, with every issue ranked by how much it matters and how hard it is to fix.

Local SEO action plan

A step-by-step playbook for your Google Business Profile, area pages, reviews and content that you or your team can follow month by month.

How I work

Four steps, in plain English

  1. Review

    I look at your website, Google Search Console and Google Business Profile to find what's holding you back.

  2. Prioritise

    You get a short list of fixes, ordered by the difference each one will make.

  3. Fix

    I make the changes, or work with you or your web developer so nothing gets lost.

  4. Check

    I track rankings, calls and enquiries afterwards to confirm the fixes are working.

Questions

Local SEO questions

Does a small business need technical SEO?

Yes, if customers find you online. A slow site, missing pages or wrong business details can stop you appearing in Google and AI answers, however good your service is.

How long until I see results?

Simple fixes can show up in Google within a few weeks. Bigger changes, like recovering from a redesign, usually take a few months.

Can we meet in person?

Yes, across London, Essex and Oxfordshire. Many owners prefer a quick Microsoft Teams call, which works just as well.

Can you work with my web developer?

Yes. I can write clear instructions for your developer, work with them directly, or make the changes myself.

Is your website holding your business back?

Send me your web address and a line about what's wrong. I'll tell you where to start.

Get in touch